Portfolio

I design practical solutions that make information, systems, and processes easier to understand and use.

Featured Projects

The projects below include learning experiences, documentation, workflow improvements, product concepts, and independent work that demonstrate how I identify friction, organize complexity, and turn ideas into useful resources.

Marketing Campaign Design

Coordinating a Multi-Channel Automotive Sales Campaign

A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.

Learning Experience Design

Redesigning an Enterprise Software Training Program

I redesigned a learning academy experience to make product training more accessible, scalable, and user-focused. By restructuring content, creating role-based learning paths, and developing self-service resources, I helped users find the information they needed faster while improving onboarding and long-term product adoption.

Visual Design

Creating Product Mockups That Accelerated Custom Order Approvals

This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.

Process Improvement & Adoption

Implementing Lean Manufacturing to Improve Cross-Department Operations

This Lean Manufacturing initiative introduced me to structured process improvement and continuous improvement principles. By analyzing workflows, documenting processes, and identifying opportunities to reduce unnecessary effort, I helped support more consistent operations while developing an approach to problem solving that has influenced my work ever since.

Technical Writing & Documentation

Writing Clear Game Instructions for Consumer Backyard Games

I researched, illustrated, and wrote consumer-friendly instruction manuals for backyard games sold through major retailers including Amazon, Walmart, and Dick’s Sporting Goods. By combining clear writing, custom illustrations, and thoughtful information design, I transformed inconsistent game rules into documentation that helped first-time users confidently assemble and enjoy each product.

UX & Product Design

Designing a Home Inventory Mobile App for Everyday Users

This independent UX and product design project explores the creation of a home inventory mobile application from concept to prototype. Through competitive research, user-centered design, information architecture, and mobile interface mockups, I developed a scalable product vision focused on simplicity, organization, and long-term usability.

Learning Experience Design

Building the Simple Software Tutorials Learning Platform

Designed and maintained a self-service software learning platform consisting of instructional videos, supporting documentation, downloadable resources, and searchable written content to help users learn Microsoft Office tools independently.

UX & Product Design

Redesigning an Unemployment Benefits Portal to Reduce User Friction

This independent UX redesign project explores how thoughtful interface design can improve the experience of navigating a government unemployment portal. Through usability analysis, interface redesigns, and desktop and mobile mockups, I demonstrate my approach to reducing friction, simplifying navigation, and designing with empathy for real users.

Data & Technology Strategy

Designing a Customer Data Platform Strategy

This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.

Data & Technology Strategy

Building a Jira Job Search Tracker and Complete Learning Series

I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.