Marketing Campaign Design

I design marketing campaigns that connect business goals with the right audience, message, channels, and supporting systems. My experience includes automotive marketing, customer data strategy, campaign coordination, content development, digital and print execution, and process improvements that make campaigns easier to manage and more effective.

I focus on building campaigns that are practical to execute, consistent across channels, and grounded in how customers actually move through the experience.

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How I’ve Applied Marketing Campaign Design

• Planned and coordinated multi-channel automotive campaigns across digital, email, print, web, social, and in-store touchpoints to support sales, service, events, and community initiatives.
• Connected campaign strategy with customer data and audience activation, using segmentation, CRM/CDP concepts, and customer journey thinking to improve how marketing efforts reach and engage the right people.
• Designed campaign workflows and supporting processes, helping teams coordinate timing, messaging, creative assets, approvals, and execution across multiple channels.
• Created customer-facing marketing content and collateral for automotive sales and service campaigns, including digital banners, print materials, promotional messaging, and event communications.
• Developed product mockups that improved the custom-order approval process, using visual communication to help customers understand personalized products more quickly and reduce approval friction.
• Applied marketing technology and systems thinking to campaign planning, considering how data, platforms, processes, and content need to work together rather than treating individual channels as separate efforts.
• Built marketing strategies around practical business goals, including lead generation, customer engagement, sales support, event participation, and community outreach.
• Worked across creative, operational, and technical responsibilities, giving me experience connecting campaign ideas with the systems and processes required to actually deliver them.

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Core Skills

• Campaign Strategy
• Multi-Channel Marketing
• Demand Generation
• Content Strategy
• Audience Segmentation
• Customer Journey Mapping
• Marketing Technology
• CRM & CDP Strategy
• Campaign Operations
• Marketing Automation
• Digital Marketing
• Email Marketing
• Automotive Marketing
• Marketing Analytics
• Cross-Functional Collaboration

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Projects