I created this demand generation strategy while preparing for an automotive software interview. The project translates role requirements into a realistic multi-channel plan built around audience segmentation, buyer journeys, lead scoring, messaging, marketing automation, and funnel strategy, while demonstrating how my prior experience could support the role.
Category: Data & Technology Strategy
Designing a Customer Data Platform Strategy
This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
Building a Jira Job Search Tracker and Complete Learning Series
I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.
