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Sally Scott

Sally Scott

Helping people understand.

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Category: Data & Technology Strategy

Data & Technology Strategy, Marketing Campaign Design

Designing a Customer Data Platform Strategy

July 29, 2026 Sally

This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.

Data & Technology Strategy, Learning Experience Design, Technical Writing & Documentation

Building a Jira Job Search Tracker and Complete Learning Series

July 29, 2026July 29, 2026 Sally

I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.

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