A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Category: Marketing Campaign Design
Designing a Customer Data Platform Strategy
This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
Sally Scott 