I created this demand generation strategy while preparing for an automotive software interview. The project translates role requirements into a realistic multi-channel plan built around audience segmentation, buyer journeys, lead scoring, messaging, marketing automation, and funnel strategy, while demonstrating how my prior experience could support the role.
Category: Marketing Campaign Design
Coordinating a Multi-Channel Automotive Sales Campaign
A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Creating Product Mockups That Accelerated Custom Order Approvals
This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.
Designing a Customer Data Platform Strategy
This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
