Project Preview
I created this strategy presentation while preparing for a demand generation interview in the automotive software industry. I used the opportunity to think through how I would approach the role, including audience priorities, campaign planning, messaging, systems, and cross-functional execution.
- Role: Demand Generation Strategist / Content Strategist
- Organization: Independent Project
- Time frame: 2026
- Project type: Independent marketing strategy project
- Primary focus: Demand generation, campaign strategy, audience segmentation, content planning, marketing operations
- Tools used: PowerPoint, CRM/MarTech research, public company/product information
Where This Was Used
I created this project while preparing for a demand generation role in automotive software. The strategy was based on the responsibilities outlined in the job description and publicly available information about the company, its products, and its dealership customers.
What I Created
A strategic presentation outlining how I would approach demand generation across audience targeting, campaign planning, messaging, systems, and execution.
Why I Created It
I created this presentation while preparing for a demand generation interview with an automotive software company I already knew well from earlier in my career. Rather than preparing only for likely interview questions, I wanted to demonstrate how I would think about the role itself: what I would prioritize, how I would approach demand generation, and how my background aligned with the work.
The presentation was based entirely on publicly available company and product information.
Who I Created It For
Marketing leadership evaluating how I think, prioritize, communicate, and connect strategy with execution.
How I Created It
Observe
I started by reviewing the job description closely and comparing the role’s responsibilities with my own background in automotive, marketing, MarTech, customer data, process improvement, and software.
The role stood out because it combined several areas I had worked in before, even though I had not previously held a formal demand generation title.
Understand the Goal
I wanted to understand what success in the role would actually look like, not just prepare answers to likely interview questions.
I broke the job description into its core expectations, including multi-channel campaigns, account-based marketing, audience segmentation, buyer journeys, lead scoring, marketing automation, funnel optimization, and cross-functional execution.
Remove the Friction
To make the strategy concrete, I created a realistic dealership-group scenario based on environments I already understood from my automotive experience.
This gave me a practical framework for working through target audiences, messaging, campaign stages, lead scoring, channel strategy, and how the company’s products could address real dealership challenges.
Design for People
I designed the strategy around the needs of both the dealership audience and the teams that would need to execute the work.
I considered dealer priorities, buying-group dynamics, likely pain points, appropriate messaging, contact strategies, and how Sales, Marketing, Customer Support, and Campaign Operations would work together to move opportunities through the funnel.
Evaluate Results
Because this was an independent strategy exercise rather than a live campaign, there were no performance results to measure.
Instead, I evaluated the plan against the role requirements and asked whether the recommendations were realistic, measurable, and actionable. I also used quantitative elements such as lead scoring and funnel stages to make the strategy more concrete and test whether the pieces worked together logically.
Refine & Improve
The strategy evolved as I researched demand generation and worked through the business scenario.
I adjusted campaign ideas, messaging, audience assumptions, and proposed workflows when they did not feel realistic for the dealership environment or the company’s products. The process helped me better understand demand generation, strengthen my confidence in applying my existing skills to the discipline, and produce a polished strategy artifact I can continue to build on.
What It Accomplished
The project gave me a way to demonstrate more than past experience. It showed how I research a business, connect marketing strategy with systems and execution, and communicate a point of view clearly. The final slide tied the strategy back to the experience I would bring to the role, creating a concise case for why I was well positioned to contribute.
Explore the Project
Below is the demand generation strategy presentation I created while preparing for an interview in automotive software. The project shows how I approached the role, translated the job requirements into a practical campaign strategy, and connected my previous experience to a realistic demand generation plan.
View the embedded presentation below, or select View PDF to open it in a new browser tab
