Product Strategy & Usability

I approach product work by focusing on the people using the product, the problems they are trying to solve, and the friction that gets in their way. My background in training, customer feedback, process improvement, web design, and software adoption has given me a practical perspective on usability and product development.

I focus on understanding user needs, translating them into clear requirements and workflows, and designing solutions that are useful, intuitive, and realistic to implement.

How I’ve Applied Product Strategy & Usability

  • Identified user needs through direct feedback, observation, training, and support interactions, using recurring questions and friction points to inform product and workflow improvements.
  • Translated user and business needs into product requirements, helping define workflows, features, interface improvements, and supporting processes for software products.
  • Designed and prototyped product concepts, including dashboards, mobile applications, and service portals intended to simplify complex tasks and improve usability.
  • Applied usability principles to complex systems, focusing on navigation, clarity, information hierarchy, workflow efficiency, and reducing unnecessary steps.
  • Connected product design with adoption, considering not only whether a feature could be built, but whether users would understand it, trust it, and successfully incorporate it into their work.
  • Used training and customer feedback as a source of product insight, recognizing patterns in where users struggled and identifying opportunities to improve the product itself rather than relying solely on additional instruction.
  • Created visual product mockups to improve customer decision-making, helping users better understand customized products and reducing friction in the approval process.
  • Designed independent product concepts around real user problems, including a home inventory app and a redesigned unemployment benefits portal focused on making complex information and processes easier to navigate.

Core Skills

  • Product Strategy
  • Product Requirements
  • User-Centered Design
  • Usability
  • User Research
  • Workflow Design
  • Requirements Gathering
  • Product Discovery
  • Information Architecture
  • User Flows
  • Prototyping
  • Feature Definition
  • Product Adoption
  • Customer Feedback
  • Systems Thinking
  • Cross-Functional Collaboration
  • Adobe XD

Featured Projects

Creating Product Mockups That Accelerated Custom Order Approvals

This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.

Designing a Home Inventory Mobile App for Everyday Users

This independent UX and product design project explores the creation of a home inventory mobile application from concept to prototype. Through competitive research, user-centered design, information architecture, and mobile interface mockups, I developed a scalable product vision focused on simplicity, organization, and long-term usability.

Redesigning an Unemployment Benefits Portal to Reduce User Friction

This independent UX redesign project explores how thoughtful interface design can improve the experience of navigating a government unemployment portal. Through usability analysis, interface redesigns, and desktop and mobile mockups, I demonstrate my approach to reducing friction, simplifying navigation, and designing with empathy for real users.