Project Preview
In 2014, Curious.com discovered my software tutorial videos on YouTube and invited me to develop a self-paced online course on Twitter marketing. I planned, created, and recorded a 15-lesson course that combined social media fundamentals, personal and business marketing strategies, tools, analytics, advertising, and 50 learner knowledge-check questions.
Twitter and Curious.com have changed substantially since this course was created. These materials are presented as examples of my instructional design, curriculum development, and educational content creation rather than current Twitter instruction.
- Year: 2014
- Platform: Curious.com
- Course: 15 lessons + 50 knowledge-check questions
- Enrollment: 922 students
- Timeline: Approximately 6–8 weeks
- Context: Created while working full-time as a Marketing Specialist
- Opportunity: Invited by Curious.com after they discovered my Simple Software Tutorials videos on YouTube
Where This Was Used
This was a course created for Curious.com.
What I Created
I created a complete self-paced curriculum on Twitter consisting of:
- 15 video lessons
- 50 embedded knowledge-check questions
I also created 5 additional lessons:
- How to Hide Zero Values in Excel
- Twitter’s New Profile Design
- Photoshop Healing Brush Tool
- Introduction to Microsoft Excel 2010
- What is Hootsuite?
Why I Created It
I created this course because at the time – in 2014 – marketing on Twitter was a fairly new concept. The purpose of my course was to teach marketers to effectively use Twitter as a marketing platform to increase their reach and find new opportunities.
Who I Created It For
I created this course for anyone interested in using Twitter for personal or professional marketing.
How I Created It
Observe
Twitter was rapidly growing as a communication and marketing platform, but using social media strategically for business was still a relatively new concept.
I drew on several years of marketing experience, hands-on social media experimentation, industry webinars and seminars, and tools such as Hootsuite and Buffer to identify the concepts and strategies learners would need to use the platform effectively.
Understand the Goal
The goal was to help learners move beyond simply having a Twitter account and understand how to use the platform intentionally for personal or professional marketing.
I designed the course to progress from foundational skills through more advanced topics such as audience building, content strategy, advertising, tools, and analytics.
Remove the Friction
I broke a broad and potentially overwhelming topic into 15 focused lessons that learners could complete individually or follow as a complete learning path.
Each lesson concentrated on a specific concept, reducing the amount of new information learners had to absorb at once and creating a logical progression through the course.
Design for People
I explained concepts in plain language, demonstrated practical examples, and focused on ways people could realistically apply what they were learning.
Rather than only explaining Twitter features, I showed learners how they could use them for real marketing activities such as prospecting, building relationships, sharing customer reviews, finding useful content, and managing their online presence.
Evaluate Results & Adoption
I did not formally track enrollment after moving into my next role, but archived versions of my Curious.com profile show that enrollment continued to grow long after the course launched:
- October 2015: 142 students
- December 2017: 694 students
- September 2019: 857 students
- August 2025: 922 students
That steady growth is particularly useful because it demonstrates that the course continued attracting learners years after I created it.
Refine & Improve
This project was primarily refined during the planning and development process rather than after launch.
I spent significant time defining the course structure, determining what belonged in each lesson, sequencing topics, and creating a clear learning progression before production began. The experience reinforced a principle I have continued to use throughout my career: thoughtful planning at the beginning makes complex learning experiences easier to build, teach, and navigate.
What It Accomplished
The course ultimately enrolled more than 900 learners and gave me end-to-end experience designing a complete self-paced learning experience – from curriculum planning and presentation development to video production and assessment design.
It also became an important turning point in my career. Shortly after completing the project, I joined MotoFuze and applied many of the same skills to professional software training – creating short instructional videos, manuals, webinars, one-on-one training, and repeatable onboarding processes. That work continued to expand after MotoFuze became part of AutoAlert, where I eventually advanced to Director of Training.
Explore the Project
Below are the various assets and planning that went into creating this course.
Curious.com Twitter Course
A screenshot of the course as it appeared on Curious.com, including the original lesson thumbnails. This provides a visual overview of how the course was presented to learners and shows the scope of the 15-lesson series.
Note: These archived materials show my previous last name.
Curious.com Instructor Profile
An archived screenshot of my instructor profile showing my published course content and a total of 922 enrolled students.
Other Curious.com Lessons
In addition to the Twitter course, I created standalone lessons covering Excel, Photoshop, Hootsuite, and Twitter profile design. These examples show the range of software and digital topics I was creating instructional content for at the time.
Note: Some screenshots were taken using the Wayback machine so they are missing some images.
Course Outline and Proposal
Before developing the lessons, I created a course proposal outlining the intended learning progression and topics for the complete series. This document shows the planning that took place before production and how I structured a broad subject into a logical sequence of lessons.
Course Exercises and Knowledge Checks
I developed 50 questions that were distributed throughout the course to reinforce key concepts and give learners opportunities to check their understanding as they progressed.
Complete Course Presentation Deck
This PDF combines the presentation materials from all 15 lessons into one document. Together, the slides show how I organized the course from introductory concepts through more advanced topics such as marketing strategy, advertising, analytics, and social media tools.
The materials reflect Twitter as it existed in 2014 and are included as a historical example of my instructional design and content-development work.
Complete Video Course
The original lesson videos are preserved as an unlisted YouTube playlist. The videos demonstrate how I translated the written course structure and presentation materials into concise, learner-focused software and social media instruction.
The videos for this course are available for viewing as a YouTube course.
View the Archived Course
The original content is no longer available on Curious.com, but an archived version of my instructor profile remains accessible through the Internet Archive’s Wayback Machine. It shows the course and additional lessons as they appeared on the platform.
Sally Scott 