I work at the intersection of data, technology, and business processes, turning complex systems into practical solutions that people can actually use. My experience includes customer data platforms, CRM and marketing technology, identity resolution, audience activation, data governance, workflow design, and platform configuration.
I focus on understanding what the business or user needs to accomplish, then determining how data, technology, processes, and people need to work together to support that goal.
How I’ve Applied Data & Technology Strategy
- Managed BlueConic CDP operations at Conn’s HomePlus, supporting customer data management, identity resolution, segmentation, and activation across a broader marketing technology environment that included Snowflake and Oracle Responsys.
- Worked across data and marketing systems to support audience activation, helping translate customer information into usable profiles and segments for downstream marketing and personalization.
- Supported privacy, consent, and data-governance requirements, considering how customer information should be collected, connected, managed, and activated responsibly.
- Used SQL and platform-level investigation to validate data and troubleshoot issues, helping identify problems across customer profiles, integrations, and activation workflows.
- Translated business needs into technical requirements and workflows, collaborating across marketing, data, technology, and other stakeholders to improve how systems and processes worked together.
- Designed a comprehensive customer data platform strategy, connecting data sources, identity resolution, governance, segmentation, customer journeys, activation, measurement, and implementation considerations into a stakeholder-friendly plan.
- Designed and configured a complete Jira-based workflow system, using statuses, custom fields, templates, issue relationships, and Kanban views to turn a complex job-search process into a structured, usable system.
- Applied systems thinking beyond individual platforms, considering how technology, information architecture, workflows, users, and business goals interact rather than treating tools as isolated solutions.
Core skills
- Customer Data Platforms (CDP)
- Data Strategy
- Marketing Technology
- CRM & Customer Data Management
- Identity Resolution
- Audience Segmentation & Activation
- Data Governance & Privacy
- SQL
- Workflow Design
- Systems Thinking
- Business Requirements
- Platform Configuration
- Jira
- Confluence
- BlueConic
Projects
Designing a Customer Data Platform Strategy
This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
Building a Jira Job Search Tracker and Complete Learning Series
I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.
