This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
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Building a Jira Job Search Tracker and Complete Learning Series
I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.
Designing Clear Game Instructions for Consumer Backyard Games
I researched, illustrated, and wrote consumer-friendly instruction manuals for backyard games sold through major retailers including Amazon, Walmart, and Dick's Sporting Goods. By combining clear writing, custom illustrations, and thoughtful information design, I transformed inconsistent game rules into documentation that helped first-time users confidently assemble and enjoy each product.
Writing Educational Automotive Content That Built Customer Trust
These automotive articles began as a freelance writing opportunity while I was working at a dealership. What started as educational content for vehicle shoppers ultimately led to a full-time career in automotive software, where writing evolved into training, documentation, onboarding, and customer adoption.
How to Create Mailing Labels in Word From an Excel List
This example is about analyzing where users get stuck, breaking a confusing multi-application workflow into manageable steps, and designing instruction for people with no prior knowledge. It also demonstrates a concrete learning outcome beyond YouTube metrics: someone learned a skill well enough to pass a hiring assessment and secure a job.
How to Create an Order Form With Drop-Down Menus in Excel
This concept originated from a real-world business solution I designed and demonstrates how I solved a business problem first, then taught others how to solve similar problems. I have a consistent track record of understanding problems, designing practical solutions, and helping others adopt them.
How to Auto-Populate Fields in Excel Using a Drop-Down and VLookup
This example demonstrates how I listened to a learner's need, identified the knowledge gap (combining Data Validation with VLOOKUP in a practical way), and designed a solution around a real-world task, rather than teaching features in isolation. As a result, this became my most viewed video.
Applying Technical Writing Principles Through Practical Documentation Projects
Although technical writing has been a significant part of my work for many years, it has rarely been reflected in my job titles. I have written training manuals, software documentation, process guides, knowledge bases, product requirements, quick reference guides, and countless internal resources throughout my career. To strengthen that experience with formal training, I completed… Continue reading Applying Technical Writing Principles Through Practical Documentation Projects
Designing Print Marketing Collateral for Automotive Sales and Service Campaigns
This project showcases print marketing materials created for a multi-brand automotive dealership, including brochures, postcards, service guides, and promotional collateral. By designing materials in-house, I helped accelerate marketing campaigns, support OEM compliance, reduce outsourcing costs, and create consistent customer experiences across print and digital channels.
Designing OEM-Compliant Website Banners for Automotive Marketing Campaigns
This project highlights how thoughtful visual design supports more than aesthetics. By creating OEM-compliant website banners, campaign graphics, and coordinated digital marketing assets, I helped build consistent customer experiences across websites, email campaigns, landing pages, and print promotions while simplifying ongoing marketing workflows.
Creating Product Mockups That Accelerated Custom Order Approvals
This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.
Improving Receptionist Workflows Through UX Research and Dashboard Design
Receptionists often provide the dealership's first impression, however they are often kept in the dark on key information that can help them provide an excellent experience for customers. Our goal with this project was to eliminate as many of these challenges as possible by displaying key information on a dashboard and providing quick access to helpful resources.
Designing a Home Inventory Mobile App for Everyday Users
This independent UX and product design project explores the creation of a home inventory mobile application from concept to prototype. Through competitive research, user-centered design, information architecture, and mobile interface mockups, I developed a scalable product vision focused on simplicity, organization, and long-term usability.
Leading a Lean Manufacturing Initiative to Improve Cross-Department Operations
This Lean Manufacturing initiative introduced me to structured process improvement and continuous improvement principles. By analyzing workflows, documenting processes, and identifying opportunities to reduce unnecessary effort, I helped support more consistent operations while developing an approach to problem solving that has influenced my work ever since.
Standardizing Customer Service Processes to Improve Consistency and Coverage
As part of a Lean Manufacturing initiative, I helped standardize customer service processes across multiple representatives. By documenting workflows, consolidating best practices, and supporting cross-training, we created a more consistent customer experience while making it easier for employees to support one another during vacations and changing business needs.
Redesigning Order Processing to Improve Speed, Accuracy, and Adoption
I helped redesign Baden Sports' order processing workflow by reducing manual handoffs, improving system access, introducing automation, and training employees on new procedures. The result was a faster, more reliable process that empowered staff, improved collaboration across departments, and created a better experience for customers.
Building a Community Marketing Campaign That Increased Local Food Bank Donations
A behind-the-scenes look at a community outreach campaign that brought together website content, social media, dealership signage, employee communication, and community partnerships to support the Ford Focus on Hunger initiative. Completed under a tight timeline, the campaign collected 535 jars of peanut butter for the local food bank.
Coordinating a Multi-Channel Automotive Sales Campaign
A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Designing a Multi-Channel Event Marketing Campaign for a Community Automotive Event
A coordinated, multi-channel marketing campaign promoting the annual Pierce County Mustang Club Mini Show hosted at Korum Ford. This event brought together digital marketing, email outreach, social engagement, and in-store promotion to drive attendance, enhance community participation, and create a cohesive experience for Mustang enthusiasts across all touchpoints.
Designing a Beginner-Friendly Sewing Learning Experience
SewFunsies began as a personal project to make Barbie clothing for my niece and evolved into a resource designed to make doll sewing more approachable. By organizing patterns, adding supplemental instructions, and creating beginner-friendly resources, I helped make the learning process easier for new makers.
Redesigning AutoAlert’s Enterprise Software Training Program
I redesigned a learning academy experience to make product training more accessible, scalable, and user-focused. By restructuring content, creating role-based learning paths, and developing self-service resources, I helped users find the information they needed faster while improving onboarding and long-term product adoption.
Dealership Campaign Systems Thinking: Multi-Channel Marketing Coordination
This page outlines a systems-based approach to dealership marketing where campaigns are designed as coordinated ecosystems across digital, print, and in-store channels. It focuses on aligning messaging, timing, and internal communication so that customers and employees experience a consistent, unified campaign from awareness through conversion.
Building the Simple Software Tutorials Learning Platform
Designed and maintained a self-service software learning platform consisting of instructional videos, supporting documentation, downloadable resources, and searchable written content to help users learn Microsoft Office tools independently.
Redesigning an Unemployment Benefits Portal to Reduce User Friction
This independent UX redesign project explores how thoughtful interface design can improve the experience of navigating a government unemployment portal. Through usability analysis, interface redesigns, and desktop and mobile mockups, I demonstrate my approach to reducing friction, simplifying navigation, and designing with empathy for real users.
Making HTML, CSS & JavaScript Easier to Learn
This personal reference guide transforms HTML, CSS, and JavaScript documentation into a practical learning resource organized around real-world tasks instead of technical jargon. It demonstrates my approach to technical communication by making complex information easier to understand, navigate, and apply.
Sally Scott 