I created this demand generation strategy while preparing for an automotive software interview. The project translates role requirements into a realistic multi-channel plan built around audience segmentation, buyer journeys, lead scoring, messaging, marketing automation, and funnel strategy, while demonstrating how my prior experience could support the role.
Author: Sally
Creating a Marketing Course for Curious.com
In 2014, Curious.com invited me to create a self-paced Twitter marketing course after discovering my software tutorials on YouTube. I designed a 15-lesson learning experience with presentations, videos, and 50 knowledge-check questions. The course ultimately enrolled more than 900 learners and helped launch the next phase of my training career.
Coordinating a Multi-Channel Automotive Sales Campaign
A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Redesigning an Enterprise Software Training Program
I redesigned a learning academy experience to make product training more accessible, scalable, and user-focused. By restructuring content, creating role-based learning paths, and developing self-service resources, I helped users find the information they needed faster while improving onboarding and long-term product adoption.
Creating Product Mockups That Accelerated Custom Order Approvals
This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.
Implementing Lean Manufacturing to Improve Cross-Department Operations
This Lean Manufacturing initiative introduced me to structured process improvement and continuous improvement principles. By analyzing workflows, documenting processes, and identifying opportunities to reduce unnecessary effort, I helped support more consistent operations while developing an approach to problem solving that has influenced my work ever since.
Writing Clear Game Instructions for Consumer Backyard Games
I researched, illustrated, and wrote consumer-friendly instruction manuals for backyard games sold through major retailers including Amazon, Walmart, and Dick's Sporting Goods. By combining clear writing, custom illustrations, and thoughtful information design, I transformed inconsistent game rules into documentation that helped first-time users confidently assemble and enjoy each product.
Designing a Home Inventory Mobile App for Everyday Users
This independent UX and product design project explores the creation of a home inventory mobile application from concept to prototype. Through competitive research, user-centered design, information architecture, and mobile interface mockups, I developed a scalable product vision focused on simplicity, organization, and long-term usability.
Building the Simple Software Tutorials Learning Platform
Designed and maintained a self-service software learning platform consisting of instructional videos, supporting documentation, downloadable resources, and searchable written content to help users learn Microsoft Office tools independently.
Redesigning an Unemployment Benefits Portal to Reduce User Friction
This independent UX redesign project explores how thoughtful interface design can improve the experience of navigating a government unemployment portal. Through usability analysis, interface redesigns, and desktop and mobile mockups, I demonstrate my approach to reducing friction, simplifying navigation, and designing with empathy for real users.
Designing a Customer Data Platform Strategy
This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.
Building a Jira Job Search Tracker and Complete Learning Series
I designed a customizable Jira system for managing job opportunities, application activities, interviews, and follow-ups. I then turned the project into a complete beginner-friendly learning series with written tutorials, videos, templates, and downloadable planning resources.
Making HTML, CSS & JavaScript Easier to Learn
This personal reference guide transforms HTML, CSS, and JavaScript documentation into a practical learning resource organized around real-world tasks instead of technical jargon. It demonstrates my approach to technical communication by making complex information easier to understand, navigate, and apply.
