This project showcases print marketing materials created for a multi-brand automotive dealership, including brochures, postcards, service guides, and promotional collateral. By designing materials in-house, I helped accelerate marketing campaigns, support OEM compliance, reduce outsourcing costs, and create consistent customer experiences across print and digital channels.
Tag: Automotive Marketing
Designing OEM-Compliant Website Banners for Automotive Marketing Campaigns
This project highlights how thoughtful visual design supports more than aesthetics. By creating OEM-compliant website banners, campaign graphics, and coordinated digital marketing assets, I helped build consistent customer experiences across websites, email campaigns, landing pages, and print promotions while simplifying ongoing marketing workflows.
Coordinating a Multi-Channel Automotive Sales Campaign
A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Designing a Multi-Channel Event Marketing Campaign for a Community Automotive Event
A coordinated, multi-channel marketing campaign promoting the annual Pierce County Mustang Club Mini Show hosted at Korum Ford. This event brought together digital marketing, email outreach, social engagement, and in-store promotion to drive attendance, enhance community participation, and create a cohesive experience for Mustang enthusiasts across all touchpoints.
Sally Scott 