A behind-the-scenes look at a community outreach campaign that brought together website content, social media, dealership signage, employee communication, and community partnerships to support the Ford Focus on Hunger initiative. Completed under a tight timeline, the campaign collected 535 jars of peanut butter for the local food bank.
Tag: Marketing Systems & Campaign Design feature
Coordinating a Multi-Channel Automotive Sales Campaign
A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.
Designing a Multi-Channel Event Marketing Campaign for a Community Automotive Event
A coordinated, multi-channel marketing campaign promoting the annual Pierce County Mustang Club Mini Show hosted at Korum Ford. This event brought together digital marketing, email outreach, social engagement, and in-store promotion to drive attendance, enhance community participation, and create a cohesive experience for Mustang enthusiasts across all touchpoints.
Sally Scott 