Visual Design

The best marketing doesn’t end when the customer sees it. It continues through every interaction they have with the organization.

Visual design is about more than creating something that looks good. Done well, it helps people understand information, recognize what’s important, and confidently take the next step.

Throughout my career, much of my design work has supported larger marketing and communication efforts. Whether creating website graphics, brochures, product mockups, or promotional materials, I try to look beyond the individual piece and consider how it fits into the overall experience. Customers don’t see marketing one asset at a time – they experience a series of touchpoints that should feel connected and intentional.

I’ve also learned that good design doesn’t end with the customer. The people answering phones, responding to emails, and speaking with customers should understand the campaign just as well. Some of the most successful marketing efforts I’ve worked on weren’t successful simply because of the design; they succeeded because everyone involved knew what was being communicated and could support it consistently.

What You’ll Find Here

This section highlights visual communication projects that supported marketing, sales, and customer engagement. Examples include:

  • Marketing graphics and promotional campaigns
  • Product visualization and mockups
  • Website banners and digital advertising
  • Print brochures and marketing collateral
  • Brand-compliant design work
  • Cross-channel marketing materials

While the deliverables vary, they all reflect the same goal: creating clear, cohesive communications that help both customers and internal teams succeed.

Featured Design Projects

  • Designing Print Marketing Collateral for Automotive Sales and Service Campaigns

    This project showcases print marketing materials created for a multi-brand automotive dealership, including brochures, postcards, service guides, and promotional collateral. By designing materials in-house, I helped accelerate marketing campaigns, support OEM compliance, reduce outsourcing costs, and create consistent customer experiences across print and digital channels.

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  • Designing OEM-Compliant Website Banners for Automotive Marketing Campaigns

    This project highlights how thoughtful visual design supports more than aesthetics. By creating OEM-compliant website banners, campaign graphics, and coordinated digital marketing assets, I helped build consistent customer experiences across websites, email campaigns, landing pages, and print promotions while simplifying ongoing marketing workflows.

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  • Creating Product Mockups That Accelerated Custom Order Approvals

    This project showcases how realistic product mockups improved communication between customers, sales, and design teams. By creating production-aware visual proofs for custom sports balls, I helped accelerate customer approvals, support cross-functional collaboration, and demonstrate how thoughtful visual communication can streamline business processes.

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Additional Experience

Beyond the featured projects, I’ve created a wide variety of marketing and visual communication materials throughout my career, including:

  • Website graphics
  • Email marketing campaigns
  • Product catalogs
  • Trade show materials
  • Event promotions
  • Social media graphics
  • Presentation design
  • Promotional videos
  • Product photography
  • Print advertisements
  • Marketing templates
  • Brand-compliant dealership communications

Many of these projects were part of larger marketing initiatives where I collaborated with sales teams, managers, and outside partners to ensure campaigns were consistent, accurate, and ready for customer interaction.