A behind-the-scenes look at a community outreach campaign that brought together website content, social media, dealership signage, employee communication, and community partnerships to support the Ford Focus on Hunger initiative. Completed under a tight timeline, the campaign collected 535 jars of peanut butter for the local food bank.
Tag: integrated marketing campaign
Designing a Multi-Channel Event Marketing Campaign for a Community Automotive Event
A coordinated, multi-channel marketing campaign promoting the annual Pierce County Mustang Club Mini Show hosted at Korum Ford. This event brought together digital marketing, email outreach, social engagement, and in-store promotion to drive attendance, enhance community participation, and create a cohesive experience for Mustang enthusiasts across all touchpoints.
Sally Scott 