Marketing Campaign Design

Marketing only works when it behaves like a system, not a collection of disconnected assets.

In my experience, the biggest breakdown in campaigns is fragmentation, not creative quality. Teams produce isolated pieces of marketing without shared timing, messaging, or internal alignment. The customer experiences that fragmentation immediately: a mailer says one thing, a salesperson says another, and the website reflects something entirely different.

My approach is to design campaigns as cohesive systems where every touchpoint – digital, print, in-store, and internal communication – works together as a single guided experience. That includes not just what the customer sees, but how employees are informed and prepared to support it. This creates a natural journey for the customer, guided by informed employees and a logical flow of marketing messaging.

I focus on aligning people, process, and content so that marketing is not just seen but successfully acted on.

What You’ll Find Here

This section includes examples of multi-channel marketing systems and campaign coordination work, including:

  • Automotive dealership campaign systems
  • Cross-channel promotional event planning
  • Website + email + print + in-store campaign alignment
  • Internal communication and sales enablement coordination
  • Customer journey mapping through real-world marketing execution
  • Event-based marketing with real-time operational constraints
  • System documentation and campaign overviews

These projects show how individual marketing assets connect into a unified experience across channels and teams.

Featured Projects

  • Designing a Customer Data Platform Strategy

    This independent strategy project demonstrates my approach to Customer Data Platform planning using a publicly available retail website. It showcases customer journey analysis, data collection strategy, personalization opportunities, governance recommendations, and implementation planning while respecting the confidentiality of my professional CDP work.

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  • Building a Community Marketing Campaign That Increased Local Food Bank Donations

    A behind-the-scenes look at a community outreach campaign that brought together website content, social media, dealership signage, employee communication, and community partnerships to support the Ford Focus on Hunger initiative. Completed under a tight timeline, the campaign collected 535 jars of peanut butter for the local food bank.

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  • Coordinating a Multi-Channel Automotive Sales Campaign

    A coordinated marketing campaign for a multi-day automotive sales event featuring website design, landing pages, email marketing, television advertising, newspaper ads, social media, and dealership signage. The campaign emphasized consistent messaging, intuitive vehicle browsing, and strong internal communication to create a seamless customer experience.

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  • Designing a Multi-Channel Event Marketing Campaign for a Community Automotive Event

    A coordinated, multi-channel marketing campaign promoting the annual Pierce County Mustang Club Mini Show hosted at Korum Ford. This event brought together digital marketing, email outreach, social engagement, and in-store promotion to drive attendance, enhance community participation, and create a cohesive experience for Mustang enthusiasts across all touchpoints.

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Systems Thinking in Marketing Execution

To understand my method and philosophy about marketing campaigns, I created a page that outlines my systems-based approach to dealership marketing where campaigns are designed as coordinated ecosystems across digital, print, and in-store channels. It focuses on aligning messaging, timing, and internal communication so that customers and employees experience a consistent, unified campaign from awareness through conversion.

View here: Dealership Campaign Systems Thinking: Multi-Channel Marketing Coordination

Additional Experience

  • Coordination with external newspaper designers for ad creation
  • TV commercial scripting and production collaboration
  • OEM compliance-driven marketing workflows
  • Sales floor enablement through printed campaign distribution
  • Cross-location dealership marketing synchronization
  • Internal “campaign overview” documentation system (your Word/PDF binders)