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Poll: Which Social Media Site(s) Does Your Business Use?

How social is your company? Let me know by voting in the poll below and feel free to share your business social media strategies in the comments below!

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Stay on Top of Your Social Media with a Monthly Social Review

There’s loads of social analytic tools out there, some even built right in to the social media site (Facebook Insights & Twitter Analytics), but when it comes to reporting your social efforts to your manager or client, it’s helpful to have something to report quantitative and qualitative data. It doesn’t have to be complicated and it will show exactly how on top of your social sites you are.

Maybe you’re having someone manage your social media for you and you’d like to measure their effectiveness and set goals together. This is a great way to review your sites monthly, see what is being done, what’s effective, what’s not and to set goals and plans for the upcoming month. This is also a way to review all your social sites in one place and find similarities between all of them.

It’s important to review your accounts monthly to set benchmarks and to make changes when things are working as expected.

Keep in mind that sometimes likes and un-likes can happen for no apparent reason. But there should usually be a general trend pattern or spikes that will occur during advertising.

Below is a sample monthly social media report example. Feel free to copy & paste it into your favorite spreadsheet software and make it your own. This is a great base to track progress, see what’s working and set goals and you can adjust it to fit your social media needs.

Monthly Social Media Report Example

 

Facebook

Twitter

Google +

Importance Rating:
(most, somewhat, least)

 
Fan Growth

Current # of Fans

Last Month # of Fans

Percentage +/-

Reasons for growth?

 

Current Strategies

Types of posts

Post regularity

What’s New?

What seems to be working?

What should be discontinued?

Advertising results:

New Strategies

Focus for next month:

Ideas to try next month:

Goals

Increase fan base by:


Here are some of my other articles along this topic that you might find helpful:

Google Plus: How I Went From Zero to 60 Overnight

Recently, I had the opportunity to try my marketing abilities with Google Plus. As a marketer, I try to have at least somewhat of a presence on the majority of social networks. In fact, whenever I see a chart showing the popularity of social networks, I make sure I’m signed up for most, if not all of them, to ensure I have a foot in the door of the social media world.

Working for a large automotive group, I try to keep my company well-represented online, not only to build relationships, but to take advantage of SEO achieved through posting regularly. This week, I tried my hand at Google Plus.

I’ve been maintaining several social media sites and learning more about them in the process. Facebook and Twitter have become second nature, but what about Google Plus? How can I get people to interact with us there? I was determined to find the answers.

How to prepare:

  • Make sure your page is set up completely and properly. As the representing social media page of your company, you must make sure it is branded consistently with the rest of your sites and has accurate information.  (Here’s a handy guide for Google Plus covers & images, although it’s highly littered with ads)
  • Follow companies, brands and groups relevant to your company.  Because we are an automotive group, I follow our brands as well as automotive review sites, local interests and related groups for fans of our brands. Following these groups will give you content to share and lead to followers and fans.
  • Post regularly. This should be pretty obvious, but if you’re not posting regularly, it becomes obvious that you are not monitoring the page and people won’t want to follow you because the page appears inactive. By posting even just once a week, you are showing your online presence and increasing your chance of gaining more followers.
  • Post photos. Lots of photos. Engaging photos. If you hadn’t noticed, the average consumer attention span is decreasing faster than the speed of light. They are bombarded with so much content on a steady basis that they don’t take time to read much (are you even reading all of this blog post? Probably not.) Share photos, helpful links and anything they can consume in very small bites. Be concise and clever and don’t overload them with too much content or they will simply skim right past it.

Now for the pièce de résistance: the simple things I did to gain 60+ followers overnight:

We received 3 amazing Ford Shelby GT500 Mustangs from a car collector with dash plaques autographed by Carroll Shelby AND each had less than 100 miles, even though they were 3 and 5 years old. These are not something you see very often and to have THREE of them is even rarer.

So I took artsy photos of them and created a photo album on Google Plus. I described the cars in each caption for SEO and included links to our site, since they are all available for purchase. Once the album was complete, I had the option to share it. Since we follow a 3,500+ group of Mustang enthusiasts, I shared it with that group.

Instantly, many of them received an email of the post and within 1 minute of posting, I already had 3 comments. Within an hour, our + count had increased by 30 and I was responding to as many comments as I could to keep the fans engaged. By morning, we had more than 60 +1’s on our profile and even more on our photos. As the day stretched on, our photos were going mildly viral through the Ford and Mustang community and we were steadily gaining popularity.

Next Steps

As much as I don’t want to admit it, that burst of popularity was accidental. I dabble in Google Plus to gain experience using it and to learn more about it, but Facebook and Twitter have been my comfort zones. However, because of the SEO, targeting, and ability to share links with a much larger audience without having to pay for advertising, Google Plus is definitely a platform to pay attention to.

So now, I will be duplicating my “Shelby project” with other photos, increasing our +1’s, sending potential customers to our site, and placing efforts into growing our other brands.

I’m so impressed with how quickly the photos went viral, if even for just a few hours. I felt the energy of increasing our popularity and that is the momentum needed to continue surfing through the waves of Google Plus.