My New Book: Everything I’ve Learned About Facebook

I’m very excited to announce my newest book:

Everything I’ve Learned About Facebook: A complete guide on how to create, strategize, manage and promote your Facebook page to increase customer base and brand awareness for any size business

I’ve compiled everything I’ve learned about Facebook and put it into a complete guide on learning the bare-bones basics of  what social media is to creating marketing strategies for your page. Some of the content is similar to what I’ve written in my blog posts, but I go far more in-depth and have combined my knowledge into one resource.

Here’s what I cover in my book:

  1. What is Facebook?
    1. The Basics
    2. How Does Facebook Work?
    3. Why do People Share so Much Information?
    4. How do Businesses Fit into Social Media?
  2. Why Does Facebook Matter?
    1. Statistics
  3. How to Create a Business Facebook Page
    1. Pages vs Profiles
    2. Getting Started
    3. Basic Setup Instructions
  4. Making Your Page Look Great with Profile & Cover Images
    1. Profile Images
    2. Cover Images
    3. Tab Images
    4. Image Dimensions
  5. What to Post on Your Business Facebook Page
    1. How Often Should I Post on my Facebook Page?
    2. What Should I Post on my Facebook Page?
    3. So what’s the Most Engaging Stuff to Post on my Facebook Page?
    4. Where Can I Find Content for my Facebook Page?
    5. What About Posting Business/Promotional Content?
    6. Setting up a Posting Schedule
  6. Engaging with Fans
    1. Negative Comments & Reviews
  7. Facebook Contests & Sweepstakes
    1. Things to Keep in Mind
    2. Contest/Sweepstakes Services
  8. How to Schedule Facebook Posts
    1. Manage Your Facebook Page in Minutes a Week Using the Scheduling Tool
  9. Growing Your Fan Base Organically
    1. Ideas to Organically Grow Your Fan Base
  10. Growing Your Fan Base with Facebook Ads
    1. Types of Facebook Ad Results
    2. The Planning Phase
    3. Creating Facebook Ads
    4. Managing Ad Campaigns
    5. Keeping Ads Fresh
  11. 4 Reasons Why You Should Never Buy Likes for Your Facebook Page
  12. Measuring Your Success
    1. What Should I Include In My Social Media Report?

If you enjoy my blog, don’t forget to check out my YouTube channel. Many of my videos correspond to my blog posts and it’s a great resource for easy video tutorials on social media, Adobe and Microsoft programs.

Thank you for all your support along my journey—if it weren’t for readers like you, I wouldn’t have a reason to write.

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