how to tweet

Maximize Your Tweeting Power with Twitter Analytics [with video]

Twitter does a great job at hiding some of its most powerful tools, such as advanced search and analytics. In fact, if you perform a search for “Twitter analytics,” chances are you will find loads of third party apps at the top of the search results and links to Twitter Analytics buried in the mix.

There are several apps that offer to track your analytics, although most are not free and want to you continually promote their services. (One free app I use and recommend is the Buffer app. This allows you to schedule tweets and other social media posts and access very basic statistics on your posts.)

As someone who uses Twitter on a daily basis, up until recently, I was under the impression that Twitter did not provide analytics for users. There’s no obvious link to it like there is on the top of every Facebook page I manage, so I ended up stumbling across Twitter’s analytics section on accident. Now I plan on stumbling by on a regular basis because Twitter Analytics are pretty amazing.

Accessing Twitter Analytics

4-2-2014 10-17-14 AM

 

From your Twitter account, Twitter Analytics be accessed by clicking on the settings gear shift at the top right of your page and clicking on “Twitter Ads.” This opens a new tab/browser window displaying your ad campaign dashboard.

Now, if you aren’t running ads, this can be confusing and chances are, you’d naturally leave this page. But this section can be a goldmine to your Twitter account. Just click on the Analytics tab and make a selection to view analytics.

Analytics: Tweet Activity

The first thing to check out is your tweet activity. This is where you can view your mentions, follows and unfollows. You can also download this in a CSV file.

4-2-2014 10-21-22 AM

Beyond the basic tweet and follow/unfollow information is a section you should be checking regularly. If you are familiar with Facebook insights, this section should look a bit familiar.

Twitter breaks your tweets into three categories: best, good and all to show you which tweets performed the best, as well as how all of your tweets compare. Also shown are which tweets were marked as favorites, which were re-tweeted and which ones received replies.

4-2-2014 10-27-46 AM

This is a great way to see what content is most engaging to your followers and can help you tailor future tweets to be popular as well.

Analytics: Followers

This section of Twitter Analytics shows your follower base over a period of about the past 6 months. This is a great way to track your success in growing your audience and to set benchmarks in your monthly social media review.

4-2-2014 10-32-01 AM

Additionally, your follower analytics provide insights as to who your follower base is by interests, location and gender. It also shows top accounts of those your followers also follow.

4-2-2014 10-34-00 AM

This information can really help you cater your tweets to suit your followers’ interest or help you find new topics to expand your follower base.

Analytics: Websites

Twitter Analytics also allows you to add a website to provide real-time information on traffic from your Twitter account to your website(s).

Adding a website: click Add Website and follow the instructions (copy meta code & paste it into your website); enter the domain you want to add then verify the site.

4-2-2014 11-07-50 AM

Viewing web metrics: click on the website URL from the websites list to access metrics for that website. The graph shows traffic to your site during the period you specify and you can view engagement by day or hour.

Select Tweets or Link clicks to view statistics for both in the graph.

4-2-2014 10-41-15 AM

Below the graph are tweets that contain links to your domain. As viewed in my example above, you can see none show up, so that is definitely something I should make sure I focus on adding to my tweets.

If there were tweets showing below my graph, I would have the same access and statistics for them as I do for my account analytics, showing which are top tweets as well as those that were favorited, re-tweeted and replied to.

Using Analytics toMake Your Tweets More Powerful

So I’ve shown you how to access your Twitter analytics, now what?

  1. Make sure you’re reviewing your analytics on a regular basis.
  2. Review your best tweets to find patterns. Are you using specific hashtags or mentioning specific accounts? Are there specific keywords (i.e. trends is a popular word in the marketing world)
  3. Review the top topics favored by your followers
  4. Use these hashtags, topics and keywords (only if relevant) in future tweets.
  5. Review your analytics of these tweets to see how popular they are.

In reviewing my stats, I found that if I used a specific hashtag, that another account would re-tweet my tweet to it’s 2,000+ followers nearly every single time. So knowing this, if the content I want to share is relevant to that hashtag, I make sure to use it for that added exposure.

Twitter’s Best-Kept Secret

Why Twitter has decided to hide account analytics so well from its users, I have no idea. It is an amazing tool that anyone managing a Twitter account should access on a regular basis and it’s FREE. Just make sure you’re using this resource on a regular basis to find patterns and develop a strategy that works for your account so you can feel the power of your tweets.

 

5 Tips to Become an Effective Tweeter

I must admit I am addicted to Twitter.  I love the constant Twitter feed, always updating, leaving me waiting for what every new Tweet will bring.  In exchange, I want to be sure to keep my followers entertained as well.

A while back, I explained how to create your own custom Twitter background, which is a start to having an effective presence on Twitter.  Today I’m going to give you a few tips on how to be a more effective Tweeter.

  1. Tweet about things you are interested in.  It sounds simple, but a major question that comes up when people debate using their Twitter account is “I don’t know what I would tweet about.”  Over time, you will build your own social media tribe that shares your interests, and until then, by tweeting items of interest, you can connect with your future tribe members.
  2. Tweet regularly.  To build credibility, you need to build content.  You build content by tweeting regularly.  Now, you don’t need to send out 10 tweets at a time – that makes you look like you are trying too hard.  You also don’t need to sign in multiple times a day to tweet – that’s counterproductive to other tasks.  Instead, try a tweet automater such as Buffer so you can load up multiple tweets to be distributed throughout the day or week.
  3. Re-Tweet.  If someone you follow tweets something exceptionally interesting or helpful, re-tweet it.  You can re-tweet it directly or create  a new tweet crediting them.  This works two-fold because it shows up on their feed giving you exposure to their followers and it credits them, giving you their attention.  Some users publicly thank for RT’s so you can get additional exposure.
  4. Use hashtags.  If you are still fairly new to Twitter, you may wonder why people include things like #WhenImBored or #HungerGames in their tweets.  Hashtags are a way to tag keywords in your tweets so others interested in those topics can easily find your tweets.  This is another great way to build your social media tribe—by connecting with others who use the same keywords frequently.
  5. Tweet about trending topics.  One of the fastest ways to get profile views and potential followers is to tweet about a popular topic.  You’ll find a list of Trending Topics when you log in to your Twitter account and you can also find top stories by clicking on the #Discover tab.  Tweet about one of those topics and you’ll be pretty popular for a while!

What tips have made you an effective Tweeter?  Do you follow me on Twitter?  Do I follow you?